The development of e-commerce platforms opens up many opportunities for individuals and businesses to do business online and Shopee is one of the top choices. However, do you know how to increase sales on Shopee in the face of competition from hundreds of thousands of sellers and millions of products? Please see the solution sharing from Apexcorp consultants in the content below.
1. Optimize SEO for shop and products
Optimizing SEO for your sales website properly helps your shop easily appear on the first search page of shoppers. Thanks to that, potential customers will trust the shop, leading to a higher rate of successful orders.
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Some useful SEO optimization experiences on Shopee are:
- Research keywords carefully, suitable for the products/services of your business shop.
- Fill in all required Shopee product/service information and must contain keywords.
- Name the image file with keywords.
- Short product/service description, appropriate primary/secondary keyword allocation.
- Choose hashtags carefully, highlight product/service information.
2. Focus on investing in images and videos for products
Product images and videos are one of the important factors that motivate customers to click to view the store’s products and decide to order. Therefore, the more eye-catching and attractive the product has an image, the more visits to the store and the higher the likelihood of ordering.
The basic criteria for images displayed outside the Shopee search page are:
- Each product has at least 3 photos.
- Images are sharp, bright, taken from many different angles and are real photos.
- The image focuses on the product, does not contain unrelated elements.
- Do not use duplicate images.
3. Participate in Shopee campaigns
This is the key to increasing sales extremely effectively. Why is that?
Did you know that Shopee’s campaigns such as 9.9, 10.10, 11.11… have attracted a huge amount of traffic, this means that the products in the campaign will be exposed to a large number of potential customers, so this is The best way to increase sales on Shopee. Every month, Shopee runs many programs, all you do is nominate your products for Shopee to choose to participate in. Remember to make sure the product images and descriptions are clear and the prices are attractive too!
4. Use the Shopee Live feature
Another effective way to increase orders on Shopee is to take advantage of Shopee Live. This is a tool to support livestream sellers in selling easily and completely free of charge at all desired time frames and locations. Thanks to that, shop owners can build trust with potential customers and conveniently advise or answer questions for buyers.
When livestreaming on Shopee, shop owners should not only comply with the platform’s community regulations but should also apply the following tips:
- Live at the correct time frame announced to customers, helping to build the shop’s reputation.
- Livestream video has the best image, sound and transmission quality.
- Do not display information that is sensitive, pornographic, related to politics or law, or implies attacks on individuals/organizations.
- The image of the Shopee livestream model is neat, discreet and has easy-to-listen language.
5. Stimulate shopping with attractive discount codes
Discount codes are one of the useful ways to increase orders on Shopee for new shops, as well as contribute to quickly expanding business scale and building a sustainable customer file. Because, according to data from 2023, promotional code tools account for 22% of total orders at Shopee and contribute about 28% of shop revenue.
Here are some tips for creating attractive discount codes on Shopee:
- Open a discount program for the shop’s best-selling products such as 50% off immediately during “hot sale” hours such as 0:00, 9:00, 12:00, 22:00 or “bargain deals” from only 1,000 VND.
- If there is a product that wants to boost sales during a sale, shop owners should prioritize using product vouchers.
- If you want to attract potential customers/old customers, shop owners should consider creating promotional Vouchers for new customers/repurchase customers.
6. Increase Shopee orders with funnel products
Funnel products are items that help shops effectively attract customers, thereby stimulating them to learn more about the shop and consider shopping at the store. Sometimes, this product does not bring profit, but helps the shop increase recognition and affirm its position in the market.
To effectively use funnel products on Shopee, shop owners need to understand that the most important goal of funnel products is to attract potential customers. Therefore, shop owners should choose products that are in high demand in the market, consistent with the characteristics of target customers and the main products of the shop. For example, if selling women’s fashion, the shop owner can use a free personal color consultation service and suggest available outfits to impress customers.
7. Make the most of Marketing channels on Shopee
Shopee Marketing Channel is a tool to help sellers manage business activities effectively. Below are the most popular utilities depending on the purpose of use:
- Increase sales: My discount code, My program, Promotional combo, Buy with shock deal, Shop’s Flash Sale and Shop’s Coins.
- Reach more buyers: Broadcast messages and Follower Offers.
- Increase visits to Shop: Shopee advertising and Top best-selling products.
In general, the above tools all contribute to increasing the number of orders for shops on the Shopee platform to maximize revenue. However, depending on the needs of the shop in each stage, the shop owner chooses the most suitable method or can flexibly combine many forms together. This will help the shop promote the brand, create trust for customers and increase effective order conversion rates.
8. Good customer care
It’s not easy for customers to see and care about your products, so don’t let them leave just because you don’t serve them well. Regularly check customer messages, questions and comments to promptly respond. Especially when exchanging messages to learn about customers’ products, you should respond quickly to avoid waiting for a long time and customers will go to other competing shops.
9. Shipping fee support
Shipping fee is a condition for buyers to consider whether to close the order or not. Many customers become hesitant when they see the shipping fee even though they are very satisfied with the product. The lower or free the shipping fee, the higher the likelihood of closing an order. Therefore, to increase sales on Shopee, please support shipping costs for customers by:
- Share shipping costs with customers
- Increase selling price to compensate for shipping fees
- Reduce profits to reduce shipping fees
10. Advertise on Shopee
If running ads on Facebook helps products reach more people, the same goes for Shopee. The purpose of running ads on Shopee is for your product to be prioritized for display in Shopee’s search directory, for buyers to click on it, thereby increasing the likelihood of closing an order. Although this way of increasing sales on Shopee is expensive, it will be easier and more effective.
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11. Multi-channel communication
To increase sales on Shopee, it is necessary to increase traffic to the store as much as possible. And the way you can do that is by promoting on many different channels such as:
- SEO, Email marketing
- Social networks: Facebook, Tiktok, Instagram…
- Use Kol, influencer
12. Create vouchers and promotions
Besides Shopee’s campaigns, you can also create your own promotion program with vouchers and discounts to attract customer interest. There are currently 2 types of vouchers you can create: product vouchers and shop-wide vouchers. If you want to push a sale on a product, you can create a voucher specifically for that product. Note: Please set the time to use the voucher to avoid being overcharged!
Summary
Although Shopee is an extremely potential sales channel, it also has enormous competition. If you don’t know how to increase sales on Shopee, your store can sink among hundreds of thousands of other stores. So, quickly apply the methods in the article to achieve the goal of thousands of orders for your shop!
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