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MINI MBA TRAINING PROGRAM FOR SMALL AND MEDIUM BUSINESS OWNERS

What is your business consciousness and mindset?

What is your business’s capacity and resources?

Is your strategy and business model clear?

Is your business’s operating and management system streamlined and effective?

How does your business attract and develop talent?

PARTICIPANTS & VALUE OF THE TRAINING COURSE

✪ Business owner
 
✪ Member of the company’s Board of Directors
 
✪ Member of the Executive & Management Board
 
✪ Startup entrepreneur
 
✪ Founding shareholder of the company
✪ Establish new consciousness and thinking in business
 
✪ Develop business strategies and implementation plans according to the BSC & KPI model
 
✪ Improve leadership & management capacity
 
✪ Design a streamlined business operating system on a digital platform

TRAINING CONTENT

MODULE 1: NEW CONSCIOUSNESS AND THINKING IN BUSINESS (4 SESSIONS)

Topic 1: Setting big goals for Entrepreneurs

✪ Discover the secrets of successful Entrepreneurs
 
✪ Choose the business model and core values ​​you want to pursue
 
✪ Draw a picture of the life of the Entrepreneur you want to become
 

Topic 2: Building foundation resources

 
✪ Set up a system of big goals for Entrepreneurs
 
✪ Elevate yourself and create motivation to rise up
 
✪ Build internal strength and foundation resources to overcome challenges
 

Topic 3: Focus on key strategies

 
✪ Principles to create the power of big thinking
 
✪ How to master 5 important areas in the life of an Entrepreneur
 
✪ How to master the thinking system and standardize entrepreneurial behavior
 

Topic 4: Develop a plan to improve yourself and practice habits that motivate success

 
✪ Determine the results to be achieved according to short-term, medium-term and long-term milestones
 
✪ Action programs need to be implemented to achieve desired results
 
✪ How to create strong motivation to practice habits that create success

MODULE 2: BUILDING A BUSINESS STRATEGY AND IMPLEMENTATION PLAN ACCORDING TO THE BSC & KPI MODEL (10 SESSION)

Topic 5: Building strategies and business models

✪ Overview of competitive strategy
 
✪ Analyze the market and competitors
 
✪ Choose a competitive strategy according to the Busines Excellence Scorecard model
 
✪ Choose a competitive strategy according to the strategic matrix model
 

Topic 6: S.T.P strategy and digital marketing

✪ Analyze and Select customer segments
 
✪ Analyze and Select target market
 
✪ Positioning company brand & product brand
 
✪ Product Strategy – Price – Distribution Channel – Promotion (4Ps)
 
✪ Interactive marketing & integrated communication on digital platforms
 

Topic 7: Decision making based on analysis of accounting and financial management information systems

✪ Analyze revenue to achieve break-even
 
✪ Analyze and select product structure to optimize revenue or optimize profits
 
✪ Analyze and select sales channels to optimize revenue or optimize profits
 

Topic 8: Business planning and coordination of activities on digital platforms

 
✪ Scientific tools used to plan work
 
✪ Design a lean and effective business operating system
 
✪ Automate work planning and execution
 
✪ Plan, implement and control work results on digital platforms
 

Topic 9: Attracting and managing talent

✪ Analyze jobs and standardize competencies for each position
 
✪ Build a work performance evaluation system
 
✪ Develop policies to pay salaries and bonuses based on work results and treat talents

MODULE 3: IMPROVE LEADERSHIP & MANAGEMENT CAPACITY (6 SESSIONS)

Topic 10: Journey to discover leadership capacity and standardize entrepreneurial behavior

✪ Portrait of a professional Leader
 
✪ Discover personal leadership capacity
 
✪ Develop personal leadership capacity
 

Topic 11: The art of negotiation and leading the game in business

✪ Overview of the art of negotiation in business
 
✪ Negotiation process & negotiation techniques
 
✪ Negotiation and decision strategies have an advantage at the negotiating table
 

Topic 12: Application of arithmetic multiplication in management

✪ Understand yourself and understand your staff
 
✪ Arrange work suitable to employee’s abilities and personality
 
✪ Develop training programs to develop employee strengths

MASTER NGUYEN PHONG PHU – TRAINING & COACHING

TIME – LOCATION & TUITION FEES

✪ Training schedule: Saturday and Sunday. From 9:00 to 16:00. Can be flexible according to individual needs.
 
✪ Training using 1:1 tutoring method or small groups of maximum 8 students/class. Brief knowledge. Instant application. Mentoring & In-depth consulting.
 
✪ Location: Business Center – Masteri Thao Dien, Thao Dien Ward, Thu Duc, HCM
 
✪ Tuition: 18,000,000 VND/student (Eighteen million VND)
Master Nguyen Phong Phu – Expertise & Experience
 
✪ Consulting expert in building Business Strategy. Consulting on building operation & management systems
 
✪ Strategic Management and Leadership training specialist
 
✪ Coaching Expert activates the power of the subconscious mind

SPECIAL GIFT PROGRAM

 
✪ 20% tuition discount for students who register & complete tuition early
 
 
✪ 30% discount on tuition for groups of 4 students
 
✪ Give away 5 books to help you change your thinking and change your life’s destiny
 
✪ Application period: from April 1, 2024 to July 30, 2024
TRANSFER INFORMATION
 
Account owner: Apex Consulting, Training & Investment Promotion Joint Stock Company
 
Account number: 1014517125
 
Vietcombank (VCB)

CONTACT

APEX BUSINESS CONSULTING, TRAINING &  INVESTMENT PROMOTION COMPANY

Head office: 88A Nguyen Trong Tuyen St. Ward.8, Phu Nhuan, HCM city

Điện thoại: 0903 25 55 25

Email: info@apex.edu.vn

Website: https://apex.edu.vn

Fanpage: Doctor of Business