Marketing strategy consulting

Many businesses have good products and services that match market needs. But why when bringing the product to the market, it does not attract much attention from customers?
Through experience in observing and consulting for many businesses. Apexcorp found that one of the main reasons was the lack of a methodical marketing strategy. That leads to marketing that has not made a difference compared to other competitors. Customers do not understand the value that the product really brings. Customers have difficulty finding products.
Apexcorp provides  Marketing Strategy Consulting services for small and medium enterprises.

Methods of implementation

  • Internal document research and market analysis
  • Survey, interview

Analytical Scientific Tools

  • Market analysis
  • Competitor analysis
  • Analysis of customer segments and buying behavior
  • Industry positioning analysis
  • Analysis of key success factors
  • Analyze company resources and capabilities

Work deployment process

Step 1

Learn about business products/services to understand the strengths and weaknesses of the product and the company. Identify the core value that the product brings to the customer.

tư vấn chiến lược marketing

Step 2: Conduct market research

  • Research customer behavior
  • Research competitive products
  • Distribution channel research
Accurately identify target customers, identify direct competitive products. As well as the key strengths, weaknesses and value that competing products bring to customers. Phase 2 also helps to accurately capture the characteristics of current and future distribution channels.

Tư vấn chiến lược marketing

Step 3

On the basis of stages 1 and 2, build an overall picture of the business including: Strengths, Weaknesses, Opportunities, Threats (SWOT). Combine SWOT with Mission, Core Values ​​and Business Philosophy, proceed to define the overall strategy. On the basis of this general strategy, Apexcorp will propose a marketing strategy S.T.P (customer segmentation – target market – differentiation & positioning) for businesses.

Chien luoc S.T.P

Step 4

Sub-strategy Marketing mix 4P (Product, Price, Distribution, Promotion) will be implemented according to the direction of strategic marketing. The harmony and unity of these sub-strategies is one of the factors that determine the effectiveness of a marketing strategy.

Chiến lược marketing

Step 5

Integrated marketing communication activities will support a successful Marketing mix strategy and build a Brand strategy for the product. The goal is to help create a unique brand for the product, a real difference as well as the transmission of these values ​​to customers and the social community. With this consulting package, Apexcorp believes that it will help customers build the most effective marketing strategy, helping businesses succeed in bringing products to market.

marketing tich hop

Products handed over to businesses

  • Define business goals and marketing strategy
  • Marketing plan
  • Distribution plan
  • The main process of the marketing and sales department
  • Documentation of sales regulations for distributors. Sales policy, bonus policy for sales team

Apexcorp service price list - Flexible according to each need

No matter how big or small your business, Apexcorp has the right price for each of your needs. Please select the appropriate service package or contact Apexcorp


Free of charge
  • Unlimited number of interactive calls
  • 2 hour consultant at Apexcorp
  • Survey of needs at enterprises
  • Suggest solution ideas
  • 24/7 support

Dr. Biz - Business doctor

150 M vnd/package
  • Actual survey of operations
  • Interview with BOD, CEO, manager
  • Analyze and evaluate the current situation
  • Diagnostic results & solution consultation
  • 24/7 support

Corporate consulting

6 M vnd/session
  • Actual survey of operations
  • Prepare plans and forms
  • Interview team, customers
  • Review analysis
  • Meeting, presentation


10 M vnd/day
  • Survey to build lesson content
  • Lecturer's remuneration
  • Does not include the cost of the classroom
  • Does not include logistics costs
  • Support, work together

Contact us

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