Methods of implementation
- Internal document research and market analysis
- Survey, interview
Analytical Scientific Tools
- Market analysis
- Competitor analysis
- Analysis of customer segments and buying behavior
- Industry positioning analysis
- Analysis of key success factors
- Analyze company resources and capabilities
Work deployment process
Learn about business products/services to understand the strengths and weaknesses of the product and the company. Identify the core value that the product brings to the customer.
Step 2: Conduct market research
- Research customer behavior
- Research competitive products
- Distribution channel research
On the basis of stages 1 and 2, build an overall picture of the business including: Strengths, Weaknesses, Opportunities, Threats (SWOT). Combine SWOT with Mission, Core Values and Business Philosophy, proceed to define the overall strategy. On the basis of this general strategy, Apexcorp will propose a marketing strategy S.T.P (customer segmentation – target market – differentiation & positioning) for businesses.
Sub-strategy Marketing mix 4P (Product, Price, Distribution, Promotion) will be implemented according to the direction of strategic marketing. The harmony and unity of these sub-strategies is one of the factors that determine the effectiveness of a marketing strategy.
Integrated marketing communication activities will support a successful Marketing mix strategy and build a Brand strategy for the product. The goal is to help create a unique brand for the product, a real difference as well as the transmission of these values to customers and the social community. With this consulting package, Apexcorp believes that it will help customers build the most effective marketing strategy, helping businesses succeed in bringing products to market.
Products handed over to businesses
- Define business goals and marketing strategy
- Marketing plan
- Distribution plan
- The main process of the marketing and sales department
- Documentation of sales regulations for distributors. Sales policy, bonus policy for sales team