The quality of the content you create is one of the most important tools in your business’s marketing strategy. If you only publish articles and videos. Or just focus on selling your products, not bringing any value to readers? You will never see results. Therefore, grasp how to build creative content. Will help you attract more potential customers.
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What is quality and engaging content?
A quality article isn’t just about how you promote it. Or how you try to design it to rank well on search engines. It is also the “customer fishing rod” of the business. Therefore, quality articles must also be articles that attract new customers.
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Build content that fits the customer journey
Content marketers are always working hard to tailor their content. How to suit the needs and problems of the target audience. And also where they are on the Customer Journey.
Based on recent data, only 48% of regular marketers know and are using it. Therefore, if you want to become a Best-in-class Marketer in the industry, you need to update.
Grasping the Customer Journey and understanding their needs is especially urgent for content creation. But it’s not the only strategy you need to attract new customers and leads.
Content creation methods that attract customers
Start with an impressive title
The most important thing when you start writing is how to create a great headline. Because this is the factor that helps you gain huge clicks and visits.
You should spend a lot of time coming up with titles that are most likely to attract your target audience.
Readers often tend to click and read headlines that carry positive energy. For example “Best”, “Fastest”, “Always”, “Easiest”, “Amazing”, …. Or titles with detailed instructions on how to do it, for example “05 ways to…”. “Detailed instructions help …”. “Don’t miss the method…”, ….
However, if you know about the lists of “common mistakes”. Or “ineffective business strategies push customers away”, … (negative headlines). You can take advantage of this data to increase traffic. Because customers always look for the best and want to avoid the worst.
Always create other types of content in your articles
People are always attracted by images. Therefore, in the process of writing content. Make sure your post isn’t just one big block of text. Add lots of images, videos, charts, graphs, etc. This is how you can make your article easier to read and more engaging. By inserting a lot of working interface images. Step-by-step instructions and descriptive images. Thanks to that, readers will feel comfortable when reading. And it’s easy to imagine what content marketers are trying to portray in their articles.
Write long articles with lots of evidence
Instead of just writing short articles, you should conduct extensive research about the industry. And publish articles that provide in-depth content.
This is a proven fact that no matter what form you produce content. Long posts always bring better results. For example, videos created are longer than 10 minutes, similar to reports, ebooks and even podcasts.
However, it cannot be denied that Blog is still the type of content that can bring the most resounding success, capable of generating Leads.
You should write blog posts that are several thousand words long. And add lots of evidence to make your article more convincing. Surely SEOers understand these tips very well. Because it is beneficial for increasing article rank. In addition, if you look at the customer approach, it also brings practical value to potential customers. People who are trying to find as much information about their topic/problem.
Tell your readers a story
Don’t make excuses about always having to add numbers, analysis, and evidence to your writing. Instead of just writing articles like that, try turning them into stories. Interact and chat with customers using articles.
In fact, articles like these are a great way for customers to learn from you. Because this type of content is very familiar, the language is easy to understand. The theme for such articles is to provide solutions to the problems your customers are facing.
Up to 80% of consumers think that long-form content is often really attractive to them. They enjoy learning different pieces of information. Follow them in a series of connected posts rather than just watching a promotional video.
Therefore, you can try building articles according to deep topics that are related to each other. Viewers can analyze and apply many learned topics to their problems from many aspects.
Guest Blogging is the best Inbound Marketing strategy
Guest Blogging is blog posts shared by “authors” other than your company. They write about your business and post it on the company’s official website. They are often experienced and knowledgeable professionals. They are likely to review topics within your industry.
Below are a few basic ways to help you implement this method better!
Create links between posts
Consistency is the most important condition in content writing. This is also the way some start-ups have achieved success. Thanks to the many publications. And continuously write consistent articles, instead of just writing a few sporadic, unconnected articles. And the same goes for Guest Blogging!
Post on forums with well-engaged readers
The truth is that a Guest Posting requires a lot of effort. Because it must ensure benefits to readers. Your Potential Customers and Leads. If you upload a post that has no viewers. You will not receive any value but will only waste time and effort.
Below is an example of a successful Guest Post. Most recently posted blog post on WordStream’s forum. You can see readers interacting with many related comments. And maybe they will even click on links to the business website to make purchases. Thus, Guest Posting has brought value to businesses.
Convert leads through free content
In the stage of converting visitors into Leads. You need an effective strategy to get them to agree to provide you with the correct email. And up to now, the strategy of sending free content is the most effective strategy.
Create a report/Ebooks to attract Leads
When you work in the B2B customer segment, you often need to attract sophisticated customers. People who want to learn in-depth about the product/service they are interested in. A detailed, specific report will help you attract them.
This is a wise and standard effective approach. When you can both give customers value but at the same time bring them into the Sales filter funnel. At the same time, interact directly with them more effectively.
Organizing Webinars
Organizing free Webinars or basic training courses will motivate your customers to “learn” in real time. They can directly interact with you and understand your business better. Instead of sometimes just downloading the document but not having time to read it.
You should use this method to create a course on your homepage. Even though it’s not really a Webinar, it has 1-1 sessions like that. Customers may feel more interested.
This is also one of the best ways to collect Lead. To be able to receive the training course. Readers will have to provide information including their name and Email.
Deploy “email course”
There is another content creation method you can apply to increase new customer conversions. There is no need to spend in-depth research to write high-profile articles and there is no need for complicated logistics when organizing a Webinar. The strategy here is to deploy a course via Email.
This is a way for you to bring a lot of value to customers quickly and extremely simply.
A great example of a free Email course is Mariah Coz’s course recommended on Femtrepreneur. In the form of a course, readers will feel like they can get a lot of value from it.
So if producing E-books has not really brought success in collecting Leads for your business. Consider breaking it into sections and including these sections in your guest learning emails. Maybe it will bring better results to you.
Conclude
What do you think about the above strategies for building marketing content? You may have encountered some familiar strategies in the above methods, but it is not necessarily Inbound-oriented. In fact, for each of your business’s Marketing strategies to follow the correct scientific method, you need to understand it. And if you still don’t know how to create effective marketing and communication content. Then you need to learn more or get support from a real marketing consultant.
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