Marketing communication strategy plays an important role in building and developing the image and brand of a business. An effective communication strategy means attracting many potential customers. How to increase marketing communication interaction? Let’s study the content shared by marketing strategy consultant Apexcorp
What is a communication strategy?
These are methods and ways of reaching target customers, helping customers recognize brands, distinguishing services and products, and providing information for customers to learn about products and services. From there, customers try the product, decide to purchase and are loyal to the company’s brand and products.
See more: Business strategy consulting
The communication strategy consists of two main parts. That is: Content strategy and media usage strategy.
Necessary skills of marketing communicators
To master marketing communication skills, marketers must first grasp:
- How communication can help businesses achieve different strategic goals
- How price, product, channel, promotion (4 Ps) connect with communication in the marketing mix.
- Different types of communication goals and how to achieve them.
What does the communication strategy include?
- Target audience.
- Message positioning and explanation.
- Communication goals.
- Outreach strategies and messages used.
See more: Operation and Management System Consulting
Methods to increase marketing communication interaction
Quizz
Sometimes, a quiz is simply the way you ask a question with quick choices on media channels. To receive the fastest responses and prompt action. Over time, you can use paid features to capture the emails of groups who regularly take quizzes and convert them into potential customers. You can use the answers and information provided by quiz participants to build a user profile depending on the questions you ask when taking the quiz.
Voting and survey
Sometimes people often combine or confuse the purpose of quizzes with polls and surveys.
Instead of encouraging users to sign up, buy or share, polls and surveys give customers a way to give direct feedback about a product or service or to solve a customer problem. row.
Interactive infographics
In an era with a lot of information being shared. Creating content that readers can easily “digest” in a short time will help increase the competitiveness of the brand. Because the human brain can easily consume and process visual information in a matter of milliseconds, the popularity of visual content such as infographics has increased.
See more: Executive Mini MBA course
But, even infographics and other visual content have flooded the internet. Customers are now looking for a more engaging experience. Interactive infographics were born, meeting customers’ needs for fast processing times and visualization, while providing the engaging, personalized experiences they crave. For businesses, interactive infographics open up new opportunities to present important business, industry and product information.
Interactive videos
Interactive video is one of the ways to make the customer experience better. Similar to infographics, interactive videos take a traditional form of content to the next level by creating a more informative and engaging experience for customers.
Instead of just sitting passively and watching content play out. Interactive videos encourage people to participate by asking them to click on objects in the video, open new links, participate with pop-ups, answer polls or steer the story.
Summary
Although there has been a volume of applied theoretical information sent to businesses. However, not all businesses will have a deep understanding of that content. Do you need support in increasing interaction for your Marketing communication strategy in the most effective way? Please contact Apexcorp’s marketing strategy consulting service immediately for support.
See more: Leadership capacity courses
