Marketing communication strategy plays an important role in building and developing the image and brand of a business. An effective communication strategy means attracting many potential customers. Please refer to the article shared by Apexcorp consultants below.
What is a communication strategy?
These are methods and ways of reaching target customers, helping customers recognize brands, distinguishing services and products, and providing information for customers to learn about products and services. From there, customers try the product, decide to purchase and are loyal to the company’s brand and products.
The communication strategy consists of two main parts. That is the content strategy and media usage strategy.
Necessary skills of marketing communicators
To master marketing communication skills, marketers must first grasp:
- How communication can help businesses achieve different strategic goals
- How price, product, channel, promotion (4 Ps) connect with communication in the marketing mix.
- Different types of communication goals and how to achieve them.
What does the communication strategy include?
- Target.
- Message positioning and explanation.
- Communication goals.
- Outreach strategies and messages used.
See more: Business strategy consulting
4 methods to increase interaction for marketing communications
Quizz
Sometimes, a quiz is simply the way you ask a question with quick choices on media channels. To receive the fastest responses and prompt action. Over time, you can use paid features to capture the emails of groups who regularly take quizzes and convert them into potential customers. You can use the answers and information provided by quiz participants to build a user profile depending on the questions you ask when taking the quiz.
Voting and survey
Sometimes people often combine or confuse the purpose of quizzes with polls and surveys. Instead of encouraging users to sign up, buy or share, polls and surveys give customers a way to give direct feedback about a product or service or to solve a customer problem. row.
See more: Marketing strategy consulting
Interactive infographics
In an era with tons of information being shared. Creating content that readers can easily “digest” in a short time will help increase the competitiveness of the brand. Because the human brain can easily consume and process visual information in a matter of milliseconds, the popularity of visual content such as infographics has increased. But, even infographics and other visual content have flooded the internet. Customers are now looking for a more engaging experience. Interactive infographics were born, meeting customers’ needs for fast processing times and visualization, while providing the engaging, personalized experiences they crave. For businesses, interactive infographics open up new opportunities to present important business, industry and product information.
See more: Leadership & Management training courses
Interactive videos
Interactive video is one of the ways to make the customer experience better. Similar to infographics, interactive videos take a traditional form of content to the next level by creating a more informative and engaging experience for customers. Instead of just sitting passively and watching content play out. Interactive videos encourage people to participate by asking them to click on objects in the video, open new links, participate with pop-ups, answer polls or steer the story.
Summary
Although there has been an effective amount of theoretical information sent to businesses. However, not all businesses will have a deep understanding of that content. To increase interaction for marketing communication strategies in the most effective way. To avoid wasting time and costs. Please contact Apexcorp for advice on building a successful marketing strategy. Optimize activities and content to achieve business goals fastest.
See more: Business consulting and training
APEXCORP – BUSINESS STRATEGY & MANAGEMENT CONSULTANT
Head office: 88A Nguyen Trong Tuyen, Ward 8, Phu Nhuan District, Ho Chi Minh City
Consulting office: Business Center, Masteri Thao Dien, Thao Dien Ward, City. Thu Duc, HCM
Hotline: 0903 25 55 25
Email: info@apex.edu.vn
Website: apex.edu.vn
Fanpage: Business Doctor (Dr Biz)
