Digital Marketing is a marketing trend in the 4.0 technology era. Applying digital tools helps businesses’ marketing strategies spread quickly, reach customers in a large range and bring high efficiency. So how to implement effective Digital Marketing activities? Let’s explore with Apexcorp the following 5 factors.
Determine expected results and KPIs clearly
The first thing a business needs to do is determine the overall business goals of the organization. Because marketing is the link in the overall picture. Building and implementing Digital Marketing must be appropriate and serve the overall goals of the business. Ask the question: What results does the organization need to achieve through this strategy?
In addition, businesses need to set KPIs for the entire Digital Marketing strategy and for each certain period with realistic indicators, avoiding too high expectations. This action helps the organization and department in charge determine the destination of the strategy, thereby planning and implementing reasonable tactics to achieve results.
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Understand carefully the target customers of the strategy
Implement effective digital marketing. Put your target customers at the heart of your Digital Marketing strategy, understanding their desires and emotions. Businesses can start from demographic information such as gender, age, geography, habits, and shopping behavior. From there, learn deeply and identify customer problems that products and brands can solve. This helps improve products and services to attract and meet the needs of the target audience and the sustainable development of the business. At the same time, organizations should determine which public figures influence this customer group, to choose appropriate Influencers and KOLs.
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Analyze and learn from mistakes
To avoid “groping in the dark”. Businesses should take the time to analyze the successes and failures of previous marketing plans. This helps organizations and personnel learn from mistakes and make reasonable adjustments in this strategy to achieve the best results. Not only summarizing lessons from their own past, businesses need to analyze the pros and cons of their competitors’ marketing strategies and outstanding case studies. This process not only helps in implementing Digital Marketing, but also helps improve human resource capacity.
Understand clearly the resources and financial resources of the business
Digital Marketing is Marketing activity through a series of online tools and means. For your Digital Marketing strategy to achieve the desired results. Organizations need to pay attention to human resources, financial resources and current communication channels. Set a specific budget for the overall strategy and a detailed budget for each communication channel.
Based on lessons learned from the past, businesses should choose optimal marketing channels with high levels of reach, conversion, and reasonable costs. In addition, the organization needs to ensure the quantity and quality of personnel implementing the strategy throughout. This will be an important factor to minimize problems. Avoid losing time and work productivity.
Implement according to plan but don’t be rigid
It should be understood that, despite the organization’s research efforts. Analyze to build a suitable plan, but not all judgments are correct. Organizations cannot accurately predict customer reactions. And implement the plan rigidly. So make a plan to monitor, measure the effectiveness of the strategy and change when necessary. At the same time, businesses need to continuously monitor progress. Work quality to identify and handle factors that cause operations to not meet desired KPIs. This process also serves as a database for analysis. Learn from experience for the organization’s future marketing strategy.
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APEXCORP – BUSINESS STRATEGY & MANAGEMENT CONSULTANT
Head office: 88A Nguyen Trong Tuyen, Ward 8, Phu Nhuan District, Ho Chi Minh City
Consulting office: Business Center, Masteri Thao Dien, Thao Dien Ward, City. Thu Duc, HCM
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Email: info@apex.edu.vn
Website: apex.edu.vn
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