How to effectively analyze promote sales on Shopee? When running a distance, we all need time to look back. To analyze the results achieved. As well as things that have not been done well in order to have a future development plan.
Sellers also need to continuously monitor and analyze the shop’s business situation. From there, there is a reasonable and appropriate strategy for each stage. In this article, Apexcorp consultants share with you a marketing strategy. It includes 10 tactics to help promote sales on Shopee.
1. Improve Shop and product SEO to increase search rankings
Use SEO to improve Shop and product searches. Helps increase traffic and increase orders through:
- Product name is correct.
- Product descriptions are accurate, complete, and easy to understand.
- Attractive images/videos of products posted for sale: Regular Shop and Mall Shop.
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2. Social network marketing (Social media marketing)
Social network marketing is one of the effective ways to promote. From there, the Shop reaches more buyers:
- Promote one to two social media platforms first. You should choose and focus on platforms that have a large number of customers using your product.
- Promotional content must be attractive. Attractive images/videos. To introduce and attract attention to the Shop’s program to Buyers
- Create articles with trending content. There is a sense of community to attract interested Buyers to the Shop.
- Create interaction with Buyers who are following the Shop, collect feedback. Can use KOL/KOC to build a community of Buyers for the Shop.
3. Use Shopee’s Advertising features
Help Shop access Buyer files and increase Shop revenue. There are the following types of Shopee Ads:
- Search Ads: There are 2 types of Search Ads. These are Product Search Ads and Shop Search Ads. Helps increase product and Shop visibility on search results. From there, you can access the Potential Buyer file.
- Discovery Ads: Show your Shop’s products to Buyers interested in similar or related items. Helps boost Shop visibility and sales.
4. Join the Shopee Seller Affiliate Program
Affiliate marketing can help Sellers generate significant revenue and drive sales. The program allows you to receive commissions from each successful purchase from product marketing advertising links. When the Buyer completes the order payment through your referral, you will receive a commission from Shopee.
5. Cross-selling (cross-selling products) and Up-selling (increased sales)
This is how Sellers can survey Buyers’ shopping needs. At the same time, it helps increase the average value per order and conversion rate for the Shop:
- Cross-sell products: promote more orders by creating additional accompanying products. Or complement the product the Buyer wants to buy (Buy with shocking deal)
- Upselling: persuading Buyers to buy a higher-end product version of the same product they already/will buy. For example, buying a product with a larger capacity or a special packaging version of the same product.
6. Create a positive shopping experience
Create a positive shopping experience by providing fast Customer Service and always listening to Buyer reviews. This is an effective way to help create word-of-mouth effects and demonstrate a professional and healthy brand image. Shops can:
- Post chat images or Buyer experiences into promotional articles to create product trust for other Buyers.
- Use Broadcast Messages to send discount vouchers or promote your Shop’s promotional products as messages to select groups of Buyers.
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Tip: Use Shopee’s useful tools to beautify your Shop and create a better shopping experience on:
- Create eye-catching images for your Shop with Image/Video Warehouse
- Create banners easily with the Visual Design Tool,
- Create product description videos
- Beautify the look of your Shop with the Shop Decoration feature
- Edit and enhance your Shop Profile in an attractive way.
7. Shopee Live
An online sales method that helps close orders quickly and increase orders for Shops is Shopee Live. Sellers can use Shopee Live on the Shopee App to sell and directly connect you with Buyers. Shopee Live provides many features to help Shops interact effectively with Buyers, push orders and attract more Buyers.
8. Analyze purchasing trends
Sellers can use the Sales Master feature on Shopee to understand current trends and help make smart business decisions.
9. Use the Promotional Combo feature
Promotional combos are an effective way to increase sales
- You should combine products that complement each other or bring common benefits to Buyers to increase the appeal of the Combo.
- Use as a way to introduce new products for sale to Buyers by combining new products with the Shop’s best-selling products.
- Consult with Buyers or from Sales Analytics data to create effective Promotional Combos.
10. Learn from the Shopee community
Exchange and learn from previous Sellers by:
- Join Shopee’s official channels.
- Join Shopee Uni’s livestream classes.
- Read and learn from success stories on Shopee.
Summary
Although selling on Shopee is an extremely potential sales channel, there is also enormous competition. If you don’t know how to increase sales on Shopee, your store can sink among hundreds of thousands of other stores. So, quickly apply the methods in the article to achieve the goal of thousands of orders for your shop!
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