Digital marketing trends open up countless opportunities for people to interact with technology. Improve life, improve work quality. Among them, digital marketing is one of the achievements of the 4.0 digital revolution. Digital marketing is considered a marketing trend that has risen in recent times. And will continue to hold the throne in 2024.
What is the dominant marketing trend in the 4.0 era?
Digital Marketing is the process of planning prices, products, distribution and promotion of products, services, and creative ideas to target audiences through the Internet and digital media. Therefore, Digital Marketing is also known as Digital Marketing. This is also a part of overall Marketing but is carried out in a digital environment. It can be said that Digital Marketing is both an opportunity and a challenge for the enterprise Marketing department to adapt, build strategies, and operate in accordance with this change.
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Some popular Digital Marketing development platforms:
- Website
- Search engines: Google, Microsoft Edge, Bing…
- Social network
- Mobile devices
- Digital Advertising
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Why Digital Marketing still holds the throne in marketing trends in 2024
According to statistics, as of January 2022, Vietnam has more than 70 million internet users, accounting for 70% of the country’s total population. Of these, over 65 million people use social networks for entertainment, connection, business or work. With today’s large number of internet and digital media users, transformation in Marketing activities is an inevitable need to reach customers more effectively.
In addition, the dual crisis from the Covid-19 epidemic and a prolonged economic recession strongly affects the economy. It has had a strong impact on businesses as well as traditional marketing activities. Therefore, Digital Marketing application is an effective, safe, economical and urgent solution for businesses.
Advantages of Digital Marketing compared to traditional marketing
Spreads quickly and widely
Customers are now extremely responsive to information. Instead of passively receiving information, they actively search, evaluate and choose products and services to meet their needs. Especially when online platforms develop rapidly, information spreads quickly, widely and without geographical restrictions. Users can quickly access websites, product and service content. At the same time, organizations can easily deploy communication activities, market products and brands to target audiences.
Low marketing costs
We easily see that traditional marketing methods prioritize appearing on television, newspapers or outdoor billboards. Costs for these activities range from a few billion to tens of billions of dong. Meanwhile, the process of focusing on promoting on the internet and social networks helps the Digital Marketing budget to be many times lower than previous marketing campaigns. What businesses need to do is create optimal content with search engines like Google and Bing; Social media channels such as Facebook, Instagram, Youtube…
Classify customers effectively
Customers are the final destination of marketing strategy. Traditional forms of Marketing have the ability to reach customers in a wide range but are rarely classified. This invisibly makes marketing activities difficult. Trade promotion is not yet aimed at the right purpose. Leading to low conversion levels. With Digital Marketing, basic information such as age, gender, region, habits, and shopping behavior of customers are compiled and stored in the database. From there, it becomes a highly accurate basis, serving the step of market analysis and building an effective digital marketing strategy.
Easily monitor and measure results
Traditional marketing methods do not provide accurate measurement tools. It is difficult for businesses to evaluate the level of success or make timely corrections. In contrast, Digital Marketing always provides a monitoring system. Measure reach, interactions, conversions… Even though it only displays basic data. But this is also the basis for organizing references. And make appropriate adjustments to optimize marketing activities.
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